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The second pillar of Form is to actively challenge the laws that are being tried. This required a creation of a website to house all of the calls to action and collect donations that will fund legal challenges. The website will also house a store for merchandise as well as curated media that can be shared on social media. Form.com wants to make it easier to direct people in however they want to make a difference whether that be a donation or a the perfect article to send to your friend who seems curious about supporting.
The third pillar of Form is changing the message. So many advertisements and media take hold due to fear mongering. By designing the “I Am A Teammate” campaign, Form intends on spreading the messaging that when we win when we play together. This initially was a hurdle because if the goal is fitting in, how do we make our messaging stand out. That is why it was integral to make sure this campaign is upbeat and positive, and the focus is that everyone has the right to play.
